{"id":1625,"date":"2026-01-24T00:56:15","date_gmt":"2026-01-24T00:56:15","guid":{"rendered":"https:\/\/laruedamagica.com\/home\/?p=1625"},"modified":"2026-01-24T00:56:16","modified_gmt":"2026-01-24T00:56:16","slug":"iguazu-refuerza-posicionamiento-fitur2026","status":"publish","type":"post","link":"https:\/\/laruedamagica.com\/home\/iguazu-refuerza-posicionamiento-fitur2026\/","title":{"rendered":"Iguaz\u00fa refuerza su posicionamiento internacional en FITUR Madrid 2026"},"content":{"rendered":"\n<p>El destino <strong>Iguaz\u00fa<\/strong> tuvo una destacada participaci\u00f3n en la <strong>Feria Internacional de Turismo FITUR Madrid 2026<\/strong>, uno de los eventos m\u00e1s importantes del turismo a nivel mundial, que se desarrolla del 21 al 25 de enero en el predio de IFEMA, Espa\u00f1a.<\/p>\n\n\n\n<p>Durante los primeros d\u00edas de la feria, el stand de <strong>Visit Argentina<\/strong> recibi\u00f3 a miles de operadores tur\u00edsticos, agentes de viajes y profesionales del sector, quienes mostraron un marcado inter\u00e9s por la propuesta de <strong>Iguaz\u00fa como destino de naturaleza, sustentable y de experiencias aut\u00e9nticas<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#911fd3\" class=\"has-inline-color\">Iguaz\u00fa, protagonista en la principal feria de turismo del mundo<\/mark><\/h4>\n\n\n\n<p>Ubicado en el <strong>Pabell\u00f3n 3<\/strong>, el espacio de Iguaz\u00fa se destac\u00f3 por la promoci\u00f3n de las <strong>Cataratas del Iguaz\u00fa, una de las Nuevas 7 Maravillas Naturales del Mundo<\/strong>, y por la presentaci\u00f3n de una oferta tur\u00edstica integral que incluye naturaleza, infraestructura, servicios de calidad y turismo sostenible.<\/p>\n\n\n\n<p>El destino despert\u00f3 especial inter\u00e9s entre los operadores internacionales, quienes valoraron la seguridad, la conectividad, la diversidad de experiencias y el compromiso ambiental que caracteriza a Puerto Iguaz\u00fa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#911fd3\" class=\"has-inline-color\">Naturaleza y sustentabilidad, ejes del inter\u00e9s internacional<\/mark><\/h4>\n\n\n\n<p>Durante la feria, la <strong>naturaleza y la sustentabilidad<\/strong> fueron los aspectos m\u00e1s consultados por los profesionales del sector, reflejando una tendencia creciente del turismo internacional hacia destinos responsables y con identidad propia.<\/p>\n\n\n\n<p>El presidente del Ente Municipal de Turismo de Iguaz\u00fa (ITUREM), <strong>Leopoldo Lucas<\/strong>, destac\u00f3:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#911fd3\">\n<p><strong>\u201cEl intenso movimiento que se dio en la feria nos genera grandes expectativas para el turismo internacional en 2026 y 2027. Recibimos consultas de operadores de todo el mundo interesados en un destino diverso, sustentable y con una fuerte identidad natural\u201d.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Asimismo, resalt\u00f3 la importancia de la presencia del gobernador de Misiones en FITUR, se\u00f1alando que <strong>refuerza el turismo como pol\u00edtica de Estado<\/strong> y consolida el trabajo de promoci\u00f3n internacional que viene desarrollando el destino.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#911fd3\" class=\"has-inline-color\">FITUR Madrid: una vidriera clave para el turismo global<\/mark><\/h4>\n\n\n\n<p>La edici\u00f3n 2026 de FITUR re\u00fane a <strong>967 expositores de 161 pa\u00edses<\/strong>, con una estimaci\u00f3n superior a los <strong>255.000 visitantes<\/strong>, consolid\u00e1ndose como una de las ferias m\u00e1s importantes del mundo para la promoci\u00f3n, el intercambio comercial y la generaci\u00f3n de oportunidades tur\u00edsticas.<\/p>\n\n\n\n<p>La participaci\u00f3n de Iguaz\u00fa en este evento refuerza su posicionamiento como <strong>destino tur\u00edstico internacional<\/strong>, impulsa la llegada de visitantes y genera nuevas oportunidades de desarrollo, empleo y crecimiento para toda la regi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/laruedamagica.com\/home\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-23-at-19.42.03-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"1024\" data-id=\"1629\" src=\"https:\/\/laruedamagica.com\/home\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-23-at-19.42.03-1-810x1024.jpeg\" alt=\"\" class=\"wp-image-1629\" 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