{"id":1578,"date":"2026-01-22T12:49:51","date_gmt":"2026-01-22T12:49:51","guid":{"rendered":"https:\/\/laruedamagica.com\/home\/?p=1578"},"modified":"2026-01-22T12:49:52","modified_gmt":"2026-01-22T12:49:52","slug":"iguazu-fortalece-su-posicionamiento-internacional-en-fitur-madrid-2026","status":"publish","type":"post","link":"https:\/\/laruedamagica.com\/home\/iguazu-fortalece-su-posicionamiento-internacional-en-fitur-madrid-2026\/","title":{"rendered":"Iguaz\u00fa fortalece su posicionamiento internacional en FITUR Madrid 2026"},"content":{"rendered":"\n

El destino Iguaz\u00fa tuvo una destacada participaci\u00f3n en la Feria Internacional de Turismo FITUR Madrid 2026<\/mark><\/strong>, uno de los eventos m\u00e1s importantes del sector a nivel mundial, que se desarrolla del 21 al 25 de enero en IFEMA, Madrid.<\/p>\n\n\n\n

Durante la primera jornada, cientos de profesionales del turismo se acercaron al stand del destino, interesados en conocer la propuesta integral de Iguaz\u00fa, que combina naturaleza, sustentabilidad, conectividad y una amplia oferta de experiencias.<\/p>\n\n\n\n

Iguaz\u00fa forma parte de la delegaci\u00f3n argentina junto al INPROTUR, representantes de las provincias y m\u00e1s de 100 empresarios del sector privado, en una edici\u00f3n r\u00e9cord para el pa\u00eds. El stand argentino, ubicado en el Pabell\u00f3n 3 \u2013 Stand 3C08<\/mark><\/strong>, presenta a Iguaz\u00fa como uno de los destinos m\u00e1s destacados, con eje en las Cataratas del Iguaz\u00fa, una de las Nuevas 7 Maravillas Naturales del Mundo, y una propuesta tur\u00edstica pensada para el mercado internacional.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Acciones previas y promoci\u00f3n estrat\u00e9gica<\/mark><\/em><\/strong><\/h4>\n\n\n\n

En la previa de FITUR, el destino Iguaz\u00fa particip\u00f3 de una presentaci\u00f3n especial junto a Salta y Visit Buenos Aires dirigida a los equipos comerciales de Pangea \u2013 The Travel Store<\/mark><\/strong>, uno de los principales operadores tur\u00edsticos de Espa\u00f1a. La acci\u00f3n tuvo como objetivo reforzar la comercializaci\u00f3n de los destinos argentinos y actualizar la oferta disponible para el mercado europeo.<\/p>\n\n\n\n

El presidente del Ente Municipal de Turismo de Iguaz\u00fa, Leopoldo Lucas<\/strong><\/mark>, destac\u00f3 la importancia de estas acciones se\u00f1alando que \u201ces fundamental mantener un contacto directo con los operadores, actualizar la informaci\u00f3n y mostrar las novedades del destino, como los atardeceres en Cataratas, el nuevo Centro de Convenciones con capacidad para m\u00e1s de 9.000 personas y la nueva conectividad a\u00e9rea que une Per\u00fa con Iguaz\u00fa\u201d.<\/mark><\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Un destino en crecimiento<\/mark><\/em><\/strong><\/h4>\n\n\n\n

La participaci\u00f3n en FITUR Madrid 2026 refuerza el posicionamiento de Iguaz\u00fa como un destino tur\u00edstico internacional, sostenible y competitivo, con una oferta en constante crecimiento y preparada para recibir visitantes de todo el mundo.<\/p>\n\n\n\n

Con acciones de promoci\u00f3n sostenidas y una fuerte presencia en los principales mercados emisores, Iguaz\u00fa contin\u00faa consolid\u00e1ndose como uno de los destinos m\u00e1s importantes de la regi\u00f3n.<\/p>\n\n\n\n

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